Direct mail marketing can be one of the best ways to grow your organization's donor base. Direct mail marketing helps you renew current donors, identify new donors, identify potential volunteers, increase your visibility, and publicize your programs and initiatives.
Our direct mail marketing solution allows you to manage all of your campaign activities and segment your donor database so you can: better integrate marketing across your whole organization; plan, manage, and budget all of your direct marketing efforts; and reduce your overall direct marketing costs.
Download Direct Mail Marketing brochure (PDF, 55K)
Benefits of our Direct Mail Marketing solution:
- Publicize your programs and initiatives to increase visibility among new donors and potential volunteers
- Reduce the time, cost, and complexity of managing multiple mailing lists for your campaigns
- Solicit support from a wide cross-section of current and potential donors
- Identify potential volunteers for your organization
- Achieve multi-channel campaign integration by conducting online and offline campaigns simultaneously
- Compare the cost and performance of your multi-channel marketing activities to accurately calculate return on investment
- Ensure consistent and proper frequency of campaign communication to your donors
- Better manage vendors and expenses related to your campaign activities
Features of our Direct Mail Marketing solution:
- Plan, budget, execute, and manage all of your direct marketing campaign activities
- Manage multiple direct mail campaigns simultaneously
- Analyze and segment your database to target specific donor groups
- Measure campaign results and gauge performance
- Manage campaign activities to maximize return on investment
- Renew current donors for special appeals and capital campaigns
- Manage multiple mailing lists from various sources
- Create personalized communications for donors
- Create address labels and organize mailings by zip code
- Remove duplicates from prospect mailing lists received from multiple sources
- Run mail and campaign performance reports and perform trend analysis
- Track return on investment on multiple levels - for an entire campaign or an individual donor
- Combine your direct mail and email efforts to increase returns on your campaign investments
Maximize the success of your direct mail marketing campaigns by combining these related fundraising solutions:
Capital Campaign Email Marketing Major Gift Cultivation Online Giving Reporting and Analytics