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Solutions Fundraising Programs Major Gift Cultivation
Major Gift Cultivation
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A successful major gifts program is key to many nonprofit organizations. Securing major gifts requires resources, planning, and the ability of your development staff to cultivate relationships with potential major donors.

Our major gift cultivation solution makes it easy to track, manage, and analyze all of your major gift solicitations. Identify and target major donor prospects and store all contact details to help you build strong relationships, prepare for solicitations, and secure major gifts. Detailed reporting capabilities allow you to track the status of grant requests and associated dates. You can efficiently manage a successful major gifts program for your organization.

Download Major Gift Cultivation brochure (PDF, 76K)

Benefits of our Major Gift Cultivation solution:

  • Identify and track major gift opportunities
  • Manage prospect lists by segregating them from your donor database
  • Categorize and track all donor contacts with a flexible structure that allows status/action coding
  • Record milestone dates
  • Monitor return on investment, donor retention, and performance of vendors, proposals, and segments
  • Assign roles and tasks to individuals or groups inside or outside your organization
  • Use in conjunction with foundation and family linking

Features of our Major Gift Cultivation solution:

  • Identify and target major donor prospects from your database and store all of their contact details in one location
  • Moves Management allows all active proposals to be managed from one screen
  • Wealth Engine integration allows immediate updates to a donor's giving potential
  • Create annual income projections for multi-year grants
  • Ad Hoc reporting allows custom mailing and solicitation lists to be generated easily
  • Print detailed reports that track the dates and status of grant requests
  • Track and view all major donor contact histories including meetings, phone calls, emails, letters, and events
  • Have a basis for calculating lifetime value (LTV) for individual donors
  • Assign primary and secondary solicitors to each major donor
  • Upload and attach relevant documents including proposals, text, graphics, and contracts for your campaigns
  • Update selections, segments, and mailings from one central location
  • Import and segment mailing lists from internal and external sources

Maximize the success of your organization's major gifts program by combining related donor management solutions:
Contact Management
Direct Mail Marketing
Email Marketing
Prospect Research
Reporting and Analytics
Volunteer Tracking

 

Next Steps

Industry Trends

Learn about managing a successful major gifts program with PledgeMaker.

Download article (PDF, 69K)

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