Email marketing is a cost effective way to reach current and potential donors through personalized email campaigns and messages that support your organization's mission. Email is an extremely effective vehicle because it is timely, relevant, and interesting, which typically makes it more read than traditional mail.
Our email marketing solution allows you plan, execute, and manage email marketing campaigns for your organization. Reach thousands of targeted individuals to create awareness for your initiatives and request support from your donors and volunteers. Extend your marketing program across multiple channels by coordinating email and direct mail efforts to increase the return on your campaign investments.
Download Email Marketing brochure (PDF, 58K)
Benefits of our Email Marketing solution:
- Retain donors and create loyalty with personalized email messages
- Build high-powered email campaigns to reach donors more effectively
- Spend less time managing email campaigns
Features of our Email Marketing solution:
- Create HTML email blasts with personalized content
- Generate and manage up-to-date email lists and automatically update donor records
- Execute personalized acknowledgment emails automatically
- Link (not sync) your website and database to get real-time updates to donor records
- Segment your donor database to generate targeted lists for each customized email campaign
- Record detailed campaign history data, including email opens, click-throughs, and forwards as well as landing page visits and clicks
- Receive email behavior reporting with automatic donor record updates, recognition of recognition of soft and hard bounces, and identification of bad address formats
- Generate comprehensive and comparative multi-channel campaign response results reports
- Track and manage opt-in and opt-out preferences
Maximize the success of your email marketing campaigns by combining these related fundraising solutions:
Capital Campaign Direct Mail Marketing Event Management Online Giving Reporting and Analytics Volunteer Tracking